By  on April 26, 2010

LONDON — Tamara Mellon has a new title at Jimmy Choo.

Mellon has been named founder and chief creative officer of Jimmy Choo, a change from her previous title as founder and president of the luxury footwear and accessories label. The company said Mellon’s role will remain the same, overseeing brand image, including product design, public relations and advertising campaigns.

“Today’s announcement acknowledges the important contribution that Tamara makes to our brand image and design process,” said Joshua Schulman, chief executive officer at Jimmy Choo. “The new title is a better reflection of Tamara’s many responsibilities and accomplishments at Jimmy Choo.”

Sandra Choi will continue as creative director of Jimmy Choo, where she is responsible for product design, and reports to Mellon and Schulman.

The chief creative officer title is becoming increasingly common in the fashion world: Christopher Bailey of Burberry was promoted from creative director to chief creative officer last year, while earlier this year Sarah Jessica Parker was named president and chief creative officer ofHalston, in which Mellon has an investment.

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