By  on April 7, 2011

The idea for Bonobos came serendipitously to Andy Dunn when he was an M.B.A. candidate at Stanford University. Watching his roommate and Bonobos co-founder Brian Spaly altering his pants using a girlfriend’s sewing machine, Dunn identified a hole in the men’s wear market: affordable pants that fit well. He zeroed in on a problem area for many men — the saggy backside or, as he called it, “khaki diaper butt.”

Working from his downtown apartment in 2007, Dunn was a one-man order and fulfillment center, with 400 pairs of pants tacked to his bedroom wall. He answered customer service e-mails in the morning, then picked, packed and shipped the merchandise. “On a good day, you’d lay out four invoices on the bed, pull the pants from the wall and put them into packages,” Dunn said. “Six months later, we had five employees and were growing by 25 percent month to month.”

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