By  on April 7, 2011

Gilt Man’s goal is nothing short of total domination. “Beyond even what we’re offering now, our intent is nothing less than being the online lifestyle brand,” said John Auerbach, president of men’s at Gilt Groupe.

The e-tailer’s strategy involves “bringing excitement back to shopping,” Auerbach said. “The key to that is creating unique and personalized customer experiences.”

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