By  on April 7, 2011

If Coach Inc. had its way, all men would carry purses.

“Manbags, murses, man purses — they are characterized in many different ways, but it is a very substantial opportunity for us,” Victor Luis, president of Coach International, told the audience, whose skepticism turned to intrigue — and laughter — after they viewed a series of clips from popular films and television sitcoms that poked fun at guys who carry bags.

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