TUCSON, Ariz. — What does it take to ignite the customer experience? A strong mix of technology and a human touch, according to retail, e-commerce and technology executives from Macy’s Inc., Nike, Blue Nile, Whole Foods, Intel, Westfield and Home Depot, who gathered at the 10th-annual Global Retailing Conference at the Loews Ventana Canyon resort here last week.
As the economy shifts into recovery and growth, speakers at the conference, held in conjunction with the Terry J. Lundgren Center for Retailing at the University of Arizona, probed ways in which to capture the Millennial consumer now and for the future, using a combination of data, technology and face-to-face interaction.
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