By  on December 29, 2008

Ten million dollars, cash.

That was the relatively small sum paid to NexCen Brands Inc. for Bill Blass, one of American fashion’s most venerable names, signaling how far the brand has fallen since its heyday under its legendary founder. The buyer, Peacock International Holdings LLC, beat out a number of other bidders and plans initially to push the brand even further into the mainstream.

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