By  on November 10, 2011

Nordstrom Inc., after posting a 7.2 percent jump in third-quarter earnings, said it’s furthering “localization” efforts, testing a new women’s format and broadening the online assortment among other investments to enhance the customer experience.

“We have made large investments in technology and infrastructure that should enable our buying people and processes to be more effective,” Pete Nordstrom, president of merchandising, told WWD on Thursday. “Essentially it gives us the tools to use the data to maximum effect. We have always had a localization strategy with regards to our merchandising.”

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