By  on October 20, 2010

The NPD Group Inc. went looking for the hot channel for holiday shopping and couldn’t find one.

According to a survey by the Port Washington, N.Y.-based research organization, the percentage of respondents who plan to shop various tiers of distribution for their holiday purchases fell for all of the top 10 distribution channels studied. Discount stores retained the top spot from a year ago but were down to 54 percent of shoppers from 58 percent, and online shopping remained at number 2 with a decline to 35 percent from 37 percent last year.

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