The NPD Group Inc. went looking for the hot channel for holiday shopping and couldn’t find one.
According to a survey by the Port Washington, N.Y.-based research organization, the percentage of respondents who plan to shop various tiers of distribution for their holiday purchases fell for all of the top 10 distribution channels studied. Discount stores retained the top spot from a year ago but were down to 54 percent of shoppers from 58 percent, and online shopping remained at number 2 with a decline to 35 percent from 37 percent last year.
National chains stayed at number 3 as they dropped to 29 percent from 32 percent, and department stores moved up to number 4 from number 5 but still registered a decline in percentage of shoppers, to 22 percent from 25 percent.
Warehouse clubs dropped to number 7, at 17 percent, from number 6, at 21 percent, last year. Electronics stores fell from number 4 last year, with 26 percent, to number 6, at 19 percent.
Some of the declines might be attributed to consumers doing more Web browsing before they shop. “Fifty-four percent of consumers told NPD they plan to look around for the best price and value before they buy, which could benefit online sales,” said Marshal Cohen, NPD’s chief industry analyst.
Outlet stores were eighth on the NPD list with 16 percent of respondents planning to shop there, down from 20 percent in 2009. Apparel specialty stores retained their ninth-place finish, but were likely to attract 15 percent of shoppers, down from 18 percent.
In 10th place were off-price retailers, at 13 percent. They failed to qualify for the top 10 last year and displaced catalogues and mail-order shopping for the last spot.
Forty-seven percent of those surveyed identified “convenient location” as one of the factors that influenced where they shop, behind only overall value for price (60 percent) and special sale price (58 percent).
“Last year consumers wanted to spend as little as possible on gifts,” said Cohen. “This year, they are being more selective about where they spend.”
Based on data collected by BIGresearch, the National Retail Federation projected that U.S. consumers will spend $688.87 on holiday-related shopping this year, up 1 percent from the $681.83 spent last year. NRF also reported that spending on gifts would rise 2.1 percent, to $518.08, consistent with NRF’s earlier forecast for holiday sales increases.
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)