By  on April 28, 2009

Properly integrated and fully funded corporate social responsibility programs are becoming a requirement of doing business and, even in tough times, can be utilized to gain competitive advantages.

A panel of CSR executives from Phillips-Van Heusen Corp., Avon Products Inc. and L.L. Bean Inc. acknowledged that investing in programs designed to improve labor and environmental standards presents a challenge in an environment where orders are being slashed and cost cutting is a priority. However, consumers increasingly expect companies to be actively engaged in these issues, while revealing more about the processes involved in bringing their goods to store shelves.

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