By  on June 30, 2010

J.C. Penney Co. has inked a long-term deal with Aldo USA Inc. to open shop-in-shops selling Aldo’s emerging Call It Spring brand.

The deal marks another step in Penney’s ongoing efforts to reinvent its selling floors with exclusive brands, fill voids in the merchandising and create more of an updated, modern specialty store experience within its department store walls.Call It Spring will be the most updated line in the shoe assortment.

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