By  on October 8, 2013

During his opening remarks at Procter & Gamble Co.’s annual meeting with shareholders on Tuesday, reinstalled chairman, president and chief executive officer A.G. Lafley pointed to a digital clock and told those who were waiting to ask questions that they would be timed.

Since his return to P&G in May, Lafley has been racing against the clock in his own right in a bid to fix the company’s most glaring issues, including its stalled beauty business. His role at P&G is seen by Wall Street as pivotal, but also temporary and he is expected to play a central role in selecting his successor.

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