By and  on July 23, 2012

LONDON — Making inroads in Asia — and especially China — will be a major priority for Jimmy Choo, which on Monday named Pierre Denis to the post of chief executive officer.

“We are underrepresented in China, and it is a key priority of ours to look at entering that market in the best possible way,” said Reinhard Mieck, ceo of Jimmy Choo’s parent Labelux.

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