By  on January 3, 2013

PARIS — Continuing the piecemeal disposal of its retail assets, PPR said Thursday it is in exclusive negotiations to sell the children and family divisions of cataloguer Redcats to Alpha Private Equity Fund 6.

PPR said the talks peg the enterprise value of the Cyrillus and Vertbaudet businesses at 119 million euros, or $157.5 million at current exchange. Vertbaudet is a children’s brand that markets apparel and nursery items, while Cyrillus makes clothes and household linens for the whole family.

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