By  on May 2, 2011

PARIS — Have boardshorts, will travel.

With the announcement that PPR has made a friendly $607.5 million takeover bid for Californian action sports brand Volcom Inc., luxury mogul François-Henri Pinault kicked off the long-awaited acquisitions process aimed at building a mass-market division around Puma that could eventuallyeclipse its luxury holdings like Gucci.

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