By  on June 16, 2011

HONG KONG — Prada’s long-awaited initial public offering is attracting institutional investors but retail investors appear to be shying away.

“It seems like an awful market now, unless you’re a famous Italian brand,” said Ben Collett, head of equities at Louis Capital Markets in Hong Kong. He said he’s seeing strong demand for Prada shares from institutional clients despite an overall softening market for IPOs in the city.

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