Private brands have become the silver bullet of the men’s wear business, helping retailers battle the economy’s malaise.
In a few short months, Saks Fifth Avenue’s newly launched Men’s Collection has grown to around 15 percent of its men’s sales. Black Brown 1826, the Joseph Abboud-designed brand exclusive to Lord & Taylor, already accounts for 20 percent of the business after only three seasons. Bloomingdale’s revamped private brand — The Men’s Store at Bloomingdale’s — is expected to double its sales over the next few years. Nordstrom is testing the waters with a new men’s collection named Napoli di Nordstrom that made its debut in stores and online for fall, and Macy’s, long a leader in this category, has made no secret of the fact that its private brands have been a bright spot this fall.
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)
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