Puma North America has acquired 51 percent of United Legwear Co.’s Puma legwear and bodywear subsidiary.
Financial details of the transaction were not disclosed.
The joint venture, which will do business as Puma Legwear and Bodywear, will continue to distribute women’s, men’s and children’s socks and underwear.
As the managing member of the joint venture, ULC will continue to control the day-to-day operations. Based in New York, ULC will be responsible for the design, development, manufacture, distribution and sales of Puma socks and bodywear in the U.S., under the continued direction of Puma North America and Puma’s global design team.
“United Legwear has been a solid partner over the past 12 years and by establishing this new partnership, the Puma brand will continue to flourish and grow in the sock and bodywear categories,” said Jay Piccola, Puma North America president and general manager.
Founded in 1998 by Isaac Ash, ULC has established and expanded Puma legwear and bodywear as a major category for the Puma brand. “As a licensor, Puma has always been a supportive and collaborative partner,” said Ash, president and chief executive officer of ULC. “With this new joint venture structure, ULC will continue to strengthen our business partnership and help grow the Puma brand strategically in our categories.”
ULC’s other legwear brands, which are unaffected by the deal, include Cynthia Rowley, Rockport, Adrienne Vittadini, U.S. Polo Association, Tretorn, Skechers, Fisher-Price, Isaac Mizrahi and Happy Socks.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast