Puma is banking on the back-to-school season to turn around its fortunes.
The activewear firm, which remains under pressure following another difficult quarter, said it would refrain from any major marketing activities around the upcoming soccer World Cup starting in June and rather concentrate its offensive on late summer, “when retail is highest in our industry,” said Puma’s chief executive officer Björn Gulden.
Steve Aoki held a presentation, a runway show and outdoor concert for his men's line Dim Mak. Here's a look from his spring 2018 collection, which was titled "Paradise Found." #wwdfashion #wwdmens (📷: George Chinsee)
"It's really hard sometimes. I think I have a reputation for being really tough and aggressive and pushy but I really am a very shy person who wants to be liked, and that's the conflict constantly. There's something that takes hold - I want people to like me, I don't want to be mean - but if I see something that just cries out to be answered, I go for it," says renowned NBC News correspondent Andrea Mitchell. (📷: @axeldupeux)