By  on May 14, 2014

Puma is banking on the back-to-school season to turn around its fortunes.

The activewear firm, which remains under pressure following another difficult quarter, said it would refrain from any major marketing activities around the upcoming soccer World Cup starting in June and rather concentrate its offensive on late summer, “when retail is highest in our industry,” said Puma’s chief executive officer Björn Gulden.

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