By  on April 18, 2013

PARIS Puma SE announced on Thursday it had appointed Björn Gulden as chief executive officer of Puma, succeeding Franz Koch, as its French parent Kering steps up its efforts to improve the fortunes of the German activewear firm.

The Norwegian native was managing director of European footwear retailer Deichmann from 2000 to 2011, also heading its U.S. subsidiaries Rack Room Shoes and Off Broadway Shoes as ceo and president. Most recently, he was ceo of Danish jewelry brand Pandora.

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