By  on October 26, 2010

HERZOGENAURACH, Germany — Puma AG chief executive officer Jochen Zeitz has a simple way of summing up the German activewear firm’s ambitious five-year growth plan: “Make more out of less.”

Zeitz on Tuesday laid out the company’s eagerly awaited “Back on the Attack” plan, designed to drive sales to 4 billion euros, or $5.16 billion at current exchange, in 2015 from 2.5 billion euros, or $3.22 billion, at present, at an investor day at the company’s headquarters here.

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