LONDON — Puma aims to get serious about the future of the environment and has unveiled plans to reduce carbon emissions and waste, and its use of water and energy, by at least 25 percent by 2015.

On Tuesday, the activewear label launched a sustainability index standard, which it calls “S-Index,” that will act as a yardstick for the creation of sustainable Puma products. To achieve the standard, the products must meet criteria such as being made from natural fabrics, not using harmful substances in their production and using biodegradable packaging. The firm aims for 50 percent of the footwear, apparel and accessories it produces to be made according to the criteria set out in the index by 2015.

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