By  on August 12, 2008

Rachel Roy gives new meaning to multitasking. Just before Jones Apparel Group acquired a 50 percent stake in her business, the designer gave birth to her second daughter, Tallulah Ruth, in May. In between making a personal appearance last week at Nordstrom on Chicago’s Michigan Avenue —and generating $100,000 in sales — Roy spoke with WWD about new lines she wants to develop, her early days at Rocawear, which was cofounded by her husband, Damon Dash, and how she encourages her eldest daughter Ava to watch CNBC’s “The Big Idea with Donny Deutsch.”

WWD: It’s been such a busy time for you. How did you manage selling a portion of your company and giving birth at roughly the same time?Rachel Roy: How was I handling it? You just kind of go into mom mode. Nothing mattered more than the baby and her health. Somehow everything happened to work out. Before she was born, there were complications....I went to work up until the day she was born, but I didn’t do anything else. I didn’t do dinners or anything social. I strictly did what I had to do to keep the business afloat.

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