By  on August 12, 2008

Rachel Roy gives new meaning to multitasking. Just before Jones Apparel Group acquired a 50 percent stake in her business, the designer gave birth to her second daughter, Tallulah Ruth, in May.

In between making a personal appearance last week at Nordstrom on Chicago’s Michigan Avenue —and generating $100,000 in sales — Roy spoke with WWD about new lines she wants to develop, her early days at Rocawear, which was cofounded by her husband, Damon Dash, and how she encourages her eldest daughter Ava to watch CNBC’s “The Big Idea with Donny Deutsch.”

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