TRIESTE, Italy — The times call for a restructuring, according to Diesel and OTB SpA chief Renzo Rosso, who was in Trieste, Italy, over the weekend for the 12th edition of ITS, the International Talent Support contest sponsored by the fashion brand, along with a number of other companies, including YKK, Swarovski Elements, Yoox Group and Swatch.
“I think that the Italian fashion industry has the mission to bring back the glory our country deserves,” said Rosso, who joined the board of the Italian Chamber of Fashion in April and is deeply involved in the reorganization of the association with the likes of Prada’s Patrizio Bertelli and Tod’s Diego Della Valle, among others. “The goal now is to try to get the brands together, even if it’s difficult because there are still those who want to do things on their own,” he said, referring to Giorgio Armani and Dolce & Gabbana, which are not part of the Chamber.
Pointing to a lack of a “global mentality” as one of the problems of the Italian fashion industry, Rosso said that the ceo of Camera Nazionale della Moda is seeking “must be someone completely dedicated to this project, able to dialogue with both the national and local institutions, including Milan’s municipality, along with all the companies providing services, transportations and hospitality.” Rosso said that it will take “two, three years” to see the results of the new course of the Italian fashion industry.
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