Citing weak economic conditions, Adidas AG said it eliminated about 310 jobs at its Reebok subsidiary in North and Latin America.
The bulk of this week’s pink slips — 100 positions — were at the corporate headquarters in Canton, Mass., where 1,100 employees remain. The brand also cut 65 jobs in its Indianapolis office, which specializes in sports licensing, and 60 jobs in its Montreal outpost, housing Reebok Canada and Reebok CCM Hockey. More layoffs were made at other facilities.
Reebok employs 8,500 people worldwide.
“With the current economic conditions and the realities of our business, we have taken the necessary steps to bring our cost structure in line with our 2009 targets,” said Ulrich Becker, president and chief executive officer of Reebok International. “This is a difficult day for all of us.”
The brand does not anticipate more job cuts this year, but it is taking a wait-and-see approach, a Reebok spokesman said.
Most of the employees “come from sales, operations and marketing in our office in Canton, Mass.,” said Kirsten Keck, corporate public relations manager for Adidas AG.
Adidas said the move was “an inevitable step” in making the Reebok organization leaner, more flexible and more profitable.
The German sportswear label has a global workforce of 37,000 and aims for that to remain stable in the year ahead, the Reebok spokesman said.
Adidas AG this week reduced the workforce at the headquarters of its TaylorMade unit in Carlsbad, Calif., by 70 people.
Portland, Ore.-based Adidas America last spring cut 25 staffers when the credit service and customer service departments were relocated to Spartanburg, S.C., where the company recently expanded a distribution center for apparel and is putting the finishing touches on one for footwear. Adidas executives have been busy interviewing job candidates, said David Cordeau, president and ceo of the Spartanburg Chamber of Commerce.
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)