Citing weak economic conditions, Adidas AG said it eliminated about 310 jobs at its Reebok subsidiary in North and Latin America.
The bulk of this week’s pink slips — 100 positions — were at the corporate headquarters in Canton, Mass., where 1,100 employees remain. The brand also cut 65 jobs in its Indianapolis office, which specializes in sports licensing, and 60 jobs in its Montreal outpost, housing Reebok Canada and Reebok CCM Hockey. More layoffs were made at other facilities.
Reebok employs 8,500 people worldwide.
“With the current economic conditions and the realities of our business, we have taken the necessary steps to bring our cost structure in line with our 2009 targets,” said Ulrich Becker, president and chief executive officer of Reebok International. “This is a difficult day for all of us.”
The brand does not anticipate more job cuts this year, but it is taking a wait-and-see approach, a Reebok spokesman said.
Most of the employees “come from sales, operations and marketing in our office in Canton, Mass.,” said Kirsten Keck, corporate public relations manager for Adidas AG.
Adidas said the move was “an inevitable step” in making the Reebok organization leaner, more flexible and more profitable.
The German sportswear label has a global workforce of 37,000 and aims for that to remain stable in the year ahead, the Reebok spokesman said.
Adidas AG this week reduced the workforce at the headquarters of its TaylorMade unit in Carlsbad, Calif., by 70 people.
Portland, Ore.-based Adidas America last spring cut 25 staffers when the credit service and customer service departments were relocated to Spartanburg, S.C., where the company recently expanded a distribution center for apparel and is putting the finishing touches on one for footwear. Adidas executives have been busy interviewing job candidates, said David Cordeau, president and ceo of the Spartanburg Chamber of Commerce.
London’s newly opened @designmuseum will look back on the life and work of Azzedine Alaïa in a show that the designer helped to curate before he died of heart failure last month. The retrospective, which Alaïa had worked on with Mark Wilson, chief curator of the @groningermuseum, will look at the impact of his work worldwide. The show, “Azzedine Alaïa: The Couturier,” will run from May 10 to October 7. Read more about the exhibit on WWD.com #wwdnews #wwdfashion (📷: @zefashioninsider)
@Pharrell and his wife Helen Lasichanh were among the stars that came out to celebrate @rimowa’s first pop-up concept shop. The space, which is located on Rodeo Drive in Beverly Hills, draws inspiration from airport luggage carousels and lounge areas – and features the company’s luggage and accessories. If the pop-up is successful it could pave the way for addition temporary shops throughout the world. #wwdfashion (📷: Owen Kolasinski/BFA)
@carineroitfeld celebrated @crfashionbook’s first calendar last night with a dinner party at Spring Place in Manhattan. Photographed by @stevenkleinstudio, the calendar takes on a fitness theme and features @joansmalls, @gigihadid, @danielle_herrington_ – pictured here – and more. “[Carine Roitfeld] wanted me to feel sexy and she wanted me to be myself and feel it out on my own and do what I felt was right,” said Herrington, aka Miss October. #wwdeye
@saintrecords and @virgilabloh last night at @americanexpress’ “A Night With Success Makers” event. “I always bring it back to community because without that I wouldn’t have the courage,” said Knowles when asked how she has gotten where she is now. Read more highlights from their conversation on WWD.com. #wwdeye (📷: @lizdoupnik)
This Just In: Industry sources have told WWD that Anastasia Soare is rumored to be considering selling her beauty business, @anastasiabeverlyhills. According to those sources, Soare has tapped investment bank Imperial Capital to explore sale options for her eponymous beauty brand –– and with at least $340 million in net sales, this would be a big deal. Put in context of other recent transactions for makeup companies, Soare’s price tag could be in the billions if she were to sell the whole thing. #wwdnews #wwdbeauty (📷: @clint_spaulding)
@assouline’s latest book, “The Spirit of Bentley: Be Extraordinary” captures the adventurous attitudes and opulent lifestyles of @bentleymotors’ most creative owners and enthusiasts throughout the U.K. The 292-page hardcover has a section dedicated to showing its team of skilled artisans and photos of its most colorful owners, from George Bamford to designer @alicetemperley, pictured here by Aline Coquelle. #wwdeye
@google released its report on the most popular search terms this year. For fashion brands, the list was led by @gucci, the luxury brand that stunned the market last October when it pledged to stop using fur. Runner ups were @supremenewyork and @fashionnova, along with more established brands like @louisvuitton, @chanelofficial and @ysl. #wwdfashion (📷: @aitorrosasphoto)
In yet another fashion show shuffle, @elleryland is moving its show in sync with the Paris couture calendar — though the brand is still keeping one foot on the city’s ready-to-wear schedule. Their runway show in January will coincide with the launch of a new strategy: designing two main collections each year instead of four, which will then be released in four drops. “As we all know, the system needs to change. We need to show sooner to give time back to artisans and designers to do what they do best — create,” said founder Kym Ellery. #wwdnews #wwdfashion (📷: @kukukuba)
@maxmara’s classic 101801 coat was the cornerstone of its pre-fall 2018 collection. The design team expanded the traditional double-breasted, kimono-sleeved style into a trapeze coat, lean belted styles and a peacoat and presented them in monochromatic looks – like the camel one pictured here. #wwdfashion #prefall18 (📷: George Chinsee)