As online sales this holiday season are set to break records — ComScore estimated an unprecedented $7 billion in online sales for Cyber Weekend alone — data analytics has revealed some hiccups in fulfillment as well as some important e-commerce best practices.On the delivery front, analysts from supply-chain data firm Convey said in a report Tuesday that 1 in 25 “last-minute deliveries due to arrive by the 24th missed the Christmas Eve deadline” and that 1 in 5 consumers received late deliveries this season.The firm noted that 11.5 percent of consumers “experienced a carrier-reported issue in transit” the week of Christmas, which compares to 10.6 percent average for the entire season. Convey also said that in the days leading up to Christmas, negative feedback from shoppers rose to 55.7 percent, which compares to 49.7 percent in the prior week. “This increase is likely correlated to the sharp increase in late deliveries,” Convey said, adding that delays topped the list of consumer complaints, which was followed by missing packages.For carriers, their top friction points this holiday were “missed delivery attempts, delays, and address issues,” Convey said.Rob Taylor, chief executive officer of Convey, said this season “has broken record after record with more shoppers going online to purchase their gifts than ever before. While this has led to a great season for sales, the surge in volume combined with winter weather left over 1 in 10 shoppers with a negative experience.”“During the biggest shopping week of the year, the week before Christmas, we saw that number double as 1 out of every 5 shoppers received their packages late,” Taylor said. “Furthermore, 1 out of 25 last-minute deliveries scheduled to arrive on or before Christmas Eve didn’t make it to their destination in time.”Taylor said that, given the millions of packages in transit, “this is actually a fairly impressive logistical feat for carriers,” and added that, “however, we know that 70 percent of shoppers won’t return after a single poor experience and 94 percent of shoppers will blame the retailer when things go wrong.”In a separate report from “product intelligence” provider Edgecase, researchers at the firm said this holiday season “has revealed new trends in shopper behavior online including a rise in mobile engagement and filter engagement.”Some of the insights garnered from the firm’s research includes that shoppers are “68 percent more likely to convert and earn retailers 84 percent more revenue per visit if they can filter by ‘size.’” The report also showed that higher-quality materials are important to consumers, and that “providing a ‘material’ filter option increases average purchase price by 29 percent.”Other insights include that offering online shoppers “use-oriented product information” can up conversions. Data showed that “a shopper is 116 percent more likely to convert if they can shop for their favorite small appliance by ‘wattage.’” Similarly, when “color” is a search filter option, conversion rates rise 40 percent for nail polish.And in a stunning piece of data, Edgecase said that 65 percent of retailers have a cart abandonment rate that is higher than 50 percent.
@margotrobbie steps out onto the red carpet wearing @miumiu. The actress is nominated for “Outstanding Performance by a Female Actor in a Leading Role” in “I, Tonya” at the #SagAwards. (📷: Stewart Cook) #wwdfashion
For @massimogiorgetti of @msgm, the Nineties are his favorite decade. “They had a huge impact on my personal growth. What I like of the Nineties is that they are not so precise in terms of style as other decades…there was actually a bit of everything,” he said. As seen on MSGM’s Spring 2018 show: tie-dye and a bit of grunge, two styles that are synonymous with the decade #wwdfashion #wwddecades (📷: @kukukuba)
Breaking News: @hedislimane joins @celine as its new artistic, creative and image director. One of fashion’s preeminent image-makers and trendsetters, Slimane is to join the LVMH brand on Feb. 1 and unveil his first fashion proposition for men and women next September during Paris Fashion Week. It marks a major homecoming for Slimane, who cemented his reputation – and influenced men’s tailoring for more than a decade – as the designer of Dior Homme between 2000 and 2007. He went on to reinvent and ignite the house of Yves Saint Laurent, which he rechristened Saint Laurent, between 2012 and 2016 – all the while maintaining a close relationship with the Arnault family, which controls LVMH and Dior. Read the full exclusive story on WWD.com. Link in bio. #wwdnews #wwdfashion
“Personally I believe the Eighties have been the richest and more vivacious period for international fashion,” Giorgio Armani said when asked what his favorite decade of fashion is. It was a moment of disruption and experimentation and only thinking back to the first years of that decade is always an emotion for me, for what they have meant to me and my work.” The influence is clear in @giorgioarmani spring 2018 collection, pictured here, which was full of bright colors and unexpected prints. Read more about which decades designers loved most on WWD.com #wwdfashion #wwddecades (📷: @aitorrosasphoto)
For Lady Gaga’s only Italian show on her “Joanne World Tour,” the singer wore a range of @versace_official outfits. The standout piece: this custom-made bodysuit inspired by the brand’s spring 2018 collection. #wwdfashion (RG: @ladygaga)
@_camillaruth_ is expanding on the wellness-craze concept with @westbourne – a new NYC restaurant that’s both a healthy-minded café as well as a business that gives back to the community. Marcus works with the Robin Hood foundation to give back to The Door, a non-profit providing youth development services, and also hires employees through The Door. Read our full interview with Marcus on giving back through food on WWD.com. #wwdeye (📷: @lexieblacklock)