By  on August 26, 2009

As they trudge through the back-to-school season, retailers don’t see much of a break for holiday.

The latest predictions call for holiday same-store sales to be flat to down in the low single digits compared with a year ago. On the upside, profit margins are expected to be better, due to conservative buying, possible pent-up demand and lower prices to project an aura of greater value and dodge the markdown mania of a year ago. Stores will benefit from easy comparisons with last year’s depressed season, and an extra day for shopping between Thanksgiving and Christmas — 28 this year, versus 27 in 2008.

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