By  on June 29, 2010

Nearly two-thirds of apparel, accessories and footwear retailers either don’t have a mobile-commerce strategy in place or are just getting started on one, according to a study on “The State of Online Retailing” released today by Forrester Research Inc. and Shop.org, the National Retail Federation’s digital division.

Fifteen percent of the 26 apparel, accessories and footwear retailers included in the study said they had no mobile strategy, and another 50 percent said their strategy was at an early stage or just being developed. Nineteen percent said they had a strategy in place and were implementing or refining it, 12 percent said they had a strategy and were starting work on implementing it and 4 percent simply said they had a strategy.

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