Nearly two-thirds of apparel, accessories and footwear retailers either don’t have a mobile-commerce strategy in place or are just getting started on one, according to a study on “The State of Online Retailing” released today by Forrester Research Inc. and Shop.org, the National Retail Federation’s digital division.
Fifteen percent of the 26 apparel, accessories and footwear retailers included in the study said they had no mobile strategy, and another 50 percent said their strategy was at an early stage or just being developed. Nineteen percent said they had a strategy in place and were implementing or refining it, 12 percent said they had a strategy and were starting work on implementing it and 4 percent simply said they had a strategy.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"