Kohl’s Corp. and VF Corp. have signed a deal that will bring the Rock & Republic label to Kohl’s stores exclusively, beginning in spring 2012. The brand will launch in all 1,097 Kohl’s doors with men’s and women’s denim, related sportswear and footwear and might expand into children’s, accessories and home over time.
Pricing has not been finalized for the new product lines but will be well below the $200-and-up mark the brand made its glitzy name on following its founding by Michael Ball and Andréa Bernholtz in 2002. VF Corp. completed its acquisition of the Rock & Republic trademarks and related intellectual property on March 30 for $57 million, after the once high-rolling, Los Angeles-based firm filed for bankruptcy in April 2010 in one of the premium denim world’s more notable flameouts.
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