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Seminars at Project Women’s

The following are seminars at the Project women's trade show, Aug. 20-22.

The following are seminars at the Project women’s show, Aug. 20 to 22 at the Mandalay Bay Convention Center, or MBCC, 3950 Las Vegas Boulevard South.

This story first appeared in the August 20, 2012 issue of WWD.  Subscribe Today.

MONDAY, AUG. 20

1:30 p.m.-3 p.m.:
Bridging the Gap Between the Online and Offline Retailer
Stylesight discusses how companies are intelligently combining fashion and technology to increase profits, creatively engage customers and bridge the gap between online and offline.
MBCC, Seminar Room

3 p.m.-4:30 p.m.: Action Sports and Streetwear Crossover: How Youth Culture’s Latest Lifestyle Influences are Creating a New Platform for Both Industries
An examination of the many changes in street and youth-culture trends since the recession of 2008 and how today’s street-savvy youth market is redefining retail and fashion trends. Plus, how technology, action sports, music, the economy, spending patterns and environment are impacting what’s important to one’s sense of lifestyle.
MBCC, Seminar Room

5 p.m.-6:30 p.m.: Starting a Fashion Line Doesn’t Have to Break the Bank
This session outlines strategies for launching a fashion line without deep pockets or decades of experience, including plans and pointers for outsourcing, financing and managing risk.
MBCC, Breakers L

TUESDAY, AUG. 21

3:30 p.m.-4:30 p.m.: Brooks Brothers: An American Icon Goes Global

Driven by the increasingly global makeup of the fashion market, this conversation covers market variables, consumer trends and marketing strategies necessary for success when entering new regions. The session will be followed by a cocktail reception.
MBCC, Breakers L

WEDNESDAY, AUG. 22

11 a.m.: Using Fashion E-tailing to Expand Your Business

A review of the fast-moving arena of online shopping and how brick-and-mortar merchants and manufacturers are learning to use the Internet to grow sales and stay connected, as e-tailing becomes fully embedded in consumer culture.
MBCC, Breakers L