By  on June 12, 2014

Steve Birkhold resigned Thursday as chief executive officer of Brisbane, Calif.-based Bebe Stores Inc. after 17 months on the job, a tenure marked by declining sales and persistent losses.

Jim Wiggett, ceo of the Jackson Hole Group consulting firm and a longtime adviser to Bebe, has been appointed interim ceo as the firm begin its search for a permanent successor. Manny Mashouf, founder and non-executive chairman of Bebe, called Wiggett “a highly accomplished executive with proven leadership capabilities, retail and merchandising expertise and a wealth of strategic business knowledge, and we look forward to his insights into the strategic direction of the company.”

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