By  on November 23, 2009

BERLIN — Seen as both an opportunity and a threat, technology is now an unavoidable factor to be reckoned with in the luxury market. And whether it’s virtual retailing, social networking or any manner of digital or cyberspace advance, luxury brands no longer have the option of sidestepping technology.

That was the consensus of the International Herald Tribune’s Techno Luxury conference held here last week.

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