Special Report: Boomers, the Neglected Market

Ignore the Baby Boomers at your peril.

Just look at the numbers: The demographic covers 77 million people in the U.S. alone; an American turns 50 every seven seconds, which is equivalent to more than 12,500 people every day, and the senior age group is, for the first time, the largest in terms of size and percent of the population — and by the year 2015, those age 50 and up will account for 45 percent of the U.S. population, according to statistics from the U.S. Census Bureau and AARP.