The hottest digital real estate is still up for grabs. The competition is fierce to control the mall in consumers’ pockets and the victor — should one player gain a commanding share of the mobile market — will be in prime position to shape the next phase of commerce.Tech giants and brands alike are scrambling to develop apps and optimize their Web sites to accommodate an on-the-go consumer who expects a seamless experience. The rush to control the channel has been front and center this week. First, Wal-Mart Stores Inc.’s @WalmartLabs bought shopping app Stylr in its drive to improve its mobile commerce. Then, on Wednesday, Amazon entered the ultracompetitive fray by launching its own smartphone, the Fire. For Amazon, the goal is less about the device than it is to grab a greater share of mobile commerce.And no wonder — mobile is on course to dominate digital traffic. Cisco’s state of the Internet report this month said mobile devices would make up 57 percent of all Internet traffic by 2018, up from 33 percent last year.“No one has really won mobile yet,” John Mulligan, Target Corp.’s interim chief executive officer, said during an appearance on Bloomberg TV last month. Mulligan said that is where Target believes it can gain an edge over the likes of Amazon — although Amazon clearly won’t cede any ground easily. Jeff Bezos, founder and ceo of the e-commerce giant, introduced the Fire, which ships on July 25 and is available in 32GB and 64GB versions retailing for $199 and $299, respectively. The phone features a 4.7-inch screen, unlimited storage of photos in Amazon Cloud Drive and a Firefly tool that uses the phone’s camera to identify things in the physical world, such as QR codes, books and games.The company already has a strong position in mobile, at one time controlling up to a third of mobile commerce, according to reports. But as smartphone adoption soared and more retailers enhanced their mobile experience, Amazon’s share has declined, according to Matthew Nemer, an analyst at Wells Fargo. He estimated Amazon and eBay each command about 20 percent of mobile sales, and that eBay is now “pretty close” behind Amazon. EBay’s Marketplaces and PayPal each exceeded $20 billion in mobile volume; Amazon, which didn’t respond to a request for comment, doesn’t break down sales by channel. Based on a study earlier this year in cooperation with Forrester Research, Shop.org on Wednesday singled out the mobile “movers and shakers,” pointing to Amazon, Facebook, Wal-Mart, Starbucks, Rue La La, ModCloth, eBay and Groupon. The diversity shows that there are many ways for businesses to use mobile to attract customers. The most-buzzed-about mobile player is Uber — established as a mobile-first transportation company in 2009 that is valued at $18 billion — even as it hits some road bumps in expanding into Europe.
Then there’s Domino’s, which is seen as implementing forward-thinking strategies in mobile that have helped make the 54-year-old pizza chain more relevant.
“I grew up in New York but I hadn’t really experienced the city in any type of touristy way…This was probably the first museum I really explored and took the time to see,” said @haileybaldwin of the @whitneymuseum. On Tuesday night, Baldwin was joined by Jemima Kirke and more at the annual Whitney Museum Gala and Studio Party, which honored Lorna Simpson, Joanne Leonhardt Cassullo and Beth Rudin DeWoody. See more photos on WWD.com. #wwdeye (📷: @lexieblacklock)
Displayed starting this week at the @fashiontextilemuseum: An exhibition on designer @orlakiely titled “Orla Kiely: A Life in Pattern,” which spans two decades and contains more than 150 pieces. “I want people to come away loving pattern and print. It’s something that makes you feel so good,” said the designer during a preview of the exhibit. Also on show are mood boards, samples, sketches and more. Head to WWD.com to see more photos. #wwdfashion
Exclusive: @dsquared2 signs fragrance licensing agreement with Euroitalia, with the first effort of the new partnership being unveiled in September. The brand will launch two scents – one for men and one for women – in Italy. Read our interview with designer Dean and Dan Caten on WWD.com. #wwdbeauty #wwdnews (📷: @zefashioninsider)
@louisvuitton has officially renewed Nicolas Ghesquière’s contract as artistic director of women's collections. "I am very pleased to open the next chapter of the story I started with Louis Vuitton almost 5 years ago," said Ghesquière, who first signed on to design the French luxury brand's women's line in 2013. Get all the details on WWD.com. #wwdnews #wwdfashion (📷: @giovanni_giannoni_photo)
“I learned then and there that I had to figure out a way in life to maintain and preserve my sense of pride when I felt good about what I did or what I represented or created,” said @saintrecords on how being bullied for wearing capri pants inspired her to be the artist she is today. Knowles was at the 70th Parsons Benefit last night where she outbid the room for a Dapper Dan customized @gucci experience. #wwdeye (📷: @lexieblacklock)
“There’s this amazing braintrust of people who know the whole universe so well. So we talked to them and they gave us more input,” said actor Alden Ehrenreich on playing the young Han Solo in “Solo: A Star Wars Story.” The cast was at NYC’s SVA Theatre last night for an advanced screening of the film, which hits theaters this week. #wwdeye #starwars #hansolo (📷: @aurorarosedecrosta)
@asaprocky spent nearly two hours in a Plexiglas box Sunday night at @sothebys putting himself through a series of “tests” to demonstrate the process of completing his new album called “Testing.” Get all the details and see all the pictures on WWD.com. #wwdeye
“I’ve struggled my whole life to find a bathing suit that fits me that doesn’t look like a maternity bra. I’m proud of the line because it’s an accurate representation of me rather than me putting on someone else’s clothes,” says @atlantabean of her swimwear collaboration with @piaarrobio, LPA X ATL. The two decided on a swimwear collab and increased the industry standard size for the pieces. Read more about the line — and our interview with de Cadenet Taylor and Arrobio — on WWD.com #wwdfashion (📷: Dan Doperalski)