SHANGHAI — American-born, China-based advertising supremo Tom Doctoroff’s new book, “What Chinese Want,” promises to lift the lid on the mysteries of the Chinese consumer and explain why companies should not assume that development automatically equals Westernization.
Sitting down with WWD in his spacious office on the JWT floor of a high-rise in downtown Shanghai, Doctoroff’s enthusiasm for his subject matter is apparent. Gesticulating while he explains its subject matter, with any pauses for breath imperceptible to the human ear, Doctoroff has ambitions for his second book that are vast and wide-ranging.
Issa Rae stopped by WWD's NYC headquarters to talk about season two of "Insecure," which premieres this Sunday on HBO. Click link in bio for all the details. #wwdeye (📷: @jgreenery; Styled by @mayteallende)
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"