By and  on April 25, 2013

As the world’s major watch brands are spreading out and diversifying their portfolios to adapt to volatile market conditions, Baselworld, the bellwether Swiss watch and jewelry fair, is investing heavily in its own future.

After eight years of plotting and developing, the fair unveils its new look today. Set in an enlarged hall designed by Herzog & de Meuron, the Swiss architect team that gave London’s Tate Modern its distinctive look, the fair boasts 1.52 million square feet, 6,300 tons of steel structure and 13 miles of booth facades. It runs through May 2.

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