By  on October 6, 2008

Cheryl Vitali, currently senior vice president of U.S. marketing for Maybelline New York/Garnier, revealed Friday that she is leaving that role to join Lancôme, where she will hold the same title.

She is replacing Nina White in the role and will report to Carol Hamilton, president of L’Oréal’s Luxury Products Division.

Vitali made the announcement at the Cosmetic Executive Women’s Achiever Awards at the Waldorf-Astoria on Friday. She was honored alongside Estée Lauder’s Jane Hertzmark Hudis, Philosophy’s Cristina Carlino and Sephora’s Betsy Olum. She will assume her new role today.

The appointment is the first major one in luxury for Hamilton, formerly president of mass powerhouse L’Oréal Paris, who was named to her current role in late July and assumed her new position in September.

“I’m thrilled to have Cheryl join the Lancôme team,” Hamilton said after the lunch. “Her achievements and breadth of experience makes her the ideal person to lead Lancôme to number-one status in the market.”

Vitali has also held top beauty jobs at Noxell (now Procter & Gamble) and Revlon.

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