By  on July 29, 2013

Tryna Kochanek's mission has been as clear and sharp as aperfect diamond.

Over the course of her three-decade career, Kochanek, who is the outgoing president of the Women’s Jewelry Association, has devoted many years to cultivating a network to help women in business. At WJA, Kochanek traded on her retail experience to mentor female designers and independent jewelers on the financial side of the business.

A current senior vice president of field operations and repair at Sterling Jewelers, the American arm of the British giant Signet Jewelers Ltd., Kochanek pointed out that one of the biggest problems she encounters in dealing with new companies is a lack of a well-developed business and marketing strategy.

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