As the popular saying goes, Berlin is a city that’s always in the process of becoming. That’s more true than ever for the German capital’s role as a fashion and trade show magnet this season.
Last-minute developments on the local end, ongoing jitters in the euro zone, mounting financial pressures on big and small players alike and a weather-related dip in German apparel retail sales are likely to make their mark on the upcoming Berlin Fashion Week. Nonetheless, with about 60 runway shows and presentations in the Mercedes-Benz Fashion Week Berlin tent and assorted off-site venues, fully booked editions of Bread & Butter and Premium, plus eight other trade fairs running concurrently, July 4 to 6 promises to be an action-packed three days in Berlin.
Etro’s show, titled “The Tree of Life,” was a celebration of the house’s 50th anniversary. “My father founded the company in 1968, which was the year of counterculture and psychedelia. It’s really a show that celebrates that and the paisley design of India and its origin,” said Veronica Etro. #wwdfashion #mfw #ss18 (📷: @delphineachard)
For @msgm’s spring 2018 show, creative director @massimogiorgetti said “Words, sounds, colors. Synthesis and therapy of a collection,” were the inspirations behind the collection, showing today. Read the rest of Milan spring 2018 inspirations on WWD.com. #mfw #wwdfashion #ss18
For her first solo album in over 10 years, Fergie tapped Carine Roitfeld, Mert and Marcus, Giovanni Bianco and more to create a fashion-focused video approach for the record, Double Dutchess. "Giovanni really helped me get back in touch with my tomboy side, my hardside," said the singer. #wwdeye #wwdfashion ( : @slovekinpics)
“Volumes and Graphic Art of the Nineties are the main inspirations of the new Aquilano.Rimondi SS 2018 collection,” said cocreative directors Tommaso Aquilano and Roberto Rimondi. #wwdfashion #mfw #ss18