By  on June 19, 2012

As the popular saying goes, Berlin is a city that’s always in the process of becoming. That’s more true than ever for the German capital’s role as a fashion and trade show magnet this season.

Last-minute developments on the local end, ongoing jitters in the euro zone, mounting financial pressures on big and small players alike and a weather-related dip in German apparel retail sales are likely to make their mark on the upcoming Berlin Fashion Week. Nonetheless, with about 60 runway shows and presentations in the Mercedes-Benz Fashion Week Berlin tent and assorted off-site venues, fully booked editions of Bread & Butter and Premium, plus eight other trade fairs running concurrently, July 4 to 6 promises to be an action-packed three days in Berlin.


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