Ron Johnson, J.C. Penney Co. Inc.’s chairman and chief executive officer, has a New Year’s resolution: Penney’s in 2013 will become “a happening place.”
“When we start changing the menu, the store is going to happen,” Johnson said, referring to the new lineup of brands coming to Penney’s selling floors this spring, which includes Martha Stewart, Joe Fresh, Marchesa, Jonathan Adler and Michael Graves.
“In the age of the Internet, if a store can’t be a happening, if a store doesn’t deliver magic, a great experience, it is going to have trouble surviving,” Johnson said. “It’s incredible. If you walk into most stores, particularly department stores which are 10 to 20 years old, they’re maintained but haven’t been rethought.”
Since taking the reins of the 110-year-old, $15 billion Penney’s, Johnson has been leading a daring overhaul — resculpting its prosaic selling floors into a “specialty department store” with ultimately 100 individual specialty shops within the box, adding better brands to modernize the mix while culling out the losers and developing an Apple-influenced layout that’s cleaner and easier to navigate, with high-tech advancements for service as well as amenities such as coffee stops and gelato stands.
Breaking: @cushnieetochs’ co-founders @carlycushnie and @ochsmichelle are parting ways. After a 10-year run, Ochs is leaving the brand. Get the full story on WWD.com – link in bio. #wwdnews #wwdfashion
@maybelline’s Kanako Takase had snow bunnies in mind when creating the beauty look for @philipppleininternational. Playing off of the bedazzled snowboards in the collection, Takase mixed two highlighters together for a luminous sheen. #wwdbeauty #nyfw (📷: @jilliansollazzo)
“There’s a huge gap between the old way of doing things and today. It takes the youth to help evolve that. You have to count on the kids today to help lead you into the future. A lot of these retailers are stuck in the past. Communication is the biggest thing,” said @ronniefieg of @kith on the youth’s role in retail. On Monday night, Jeff Staple moderated a keynote session with Fieg and @syresmith at Assembly - a series of workshops, talks and keynotes addressing topics or issues in the apparel industry. Head to WWD.com to read more advice from Fieg and what Smith thinks of his dad @willsmith’s Instagram account and sustainability (📷: @weston.wells)
@joansmalls closed the @michaelkors fall 2018 show in black sequined pants and a varsity T printed with 19 on the front and 81 on the back. 1981 – the year Kors went into business. #wwdfashion #nfyw (📷: @giovanni_giannoni_photo)
“You think your life is going to be a certain way, and nothing you thought would happen ends up happening. Never in my wildest dreams did I think I’d be designing clothes and working with Mickey Drexler, and building something I’m deeply proud of,” said Jenna Lyons. Nine months after leaving @jcrew, Lyons is exploring the meaning of happiness. Read the interview, where Lyons talks about reinvention and more on WWD.com – link in bio. #wwdfashion (📷: Farrell) #jennalyons #jcrew