By  on August 21, 2012

Fashion cycles are just getting faster.

Vendors heading to WWDMAGIC report the influence of fast fashion, as well as persistent uncertainty about the shopping habits of strained consumers, as continuing to put pressure on them to work closer to the season and keep prices down. During what is ostensibly a spring trade show, some brands have even decided they won’t be bringing spring looks at all and, even among those who are, many maintain that the bulk of the business will be done in immediate, resort or holiday orders.


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