SJP's unexpected strategy to face celeb fragrance fallout.
August 26, 2016
• Rachel Strugatz
Four Big Brands Strike Winning Chord
As fashion retailers scramble to find the next rich niche to mine, four brands, Liz Claiborne, Hanes, Jones New York and Talbots are proving among the most popular across two generations: Baby Boomers and Gen Xers.