By  on April 20, 2006

ROGERS, Ark. — Describing Wal-Mart as a company in "transformation," president and chief executive officer H. Lee Scott said Wednesday that Hispanics, the fastest-growing U.S. population group, represent a leading business opportunity for the giant retailer.

Scott, in closing remarks at Wal-Mart's two-day media conference here, reiterated that despite vocal opposition the $312 billion company is focusing on growing "as long as the customer allows us to grow." He said Wal-Mart is readdressing its role in the national health care debate, environmental sustainability and workplace diversity.

"What is going on at Wal-Mart these days cannot be denied," he said. "Wal-Mart is a company in transformation."

The world's biggest retailer has been criticized as an irresponsible employer that bullies communities, fails to provide adequate wages and health benefits to its hourly workers and wreaks havoc on the environment. Wal-Mart's stock price has been lackluster through much of Scott's tenure as ceo, although sales and earnings have gained. The retailer increased sales by $27 billion and net income by about $1 billion in fiscal 2005 alone.

Scott said that efforts to improve the quality and style of merchandise, while reducing inventory at U.S. stores, should pay dividends for the retailer this year, but that results could be dampened by record oil prices.

"Even with high fuel prices, we should have a good, stable year at Wal-Mart," he said. "We are growing a rose, but not as big of a rose as it could be."

Part of Wal-Mart's reinvention, and future growth, is better serving Hispanics, whom Scott sees as a major constituency. Hispanics are projected to have $1 trillion, or 10 percent of the U.S. buying power by 2010 and $2 trillion by 2020.

"We are making a special effort to enhance our relationship with the Hispanic community," Scott said. "Hispanics have a greater affinity for Wal-Mart than any other segment.…We are well positioned to capture a significant portion of this specific market."

He noted that Wal-Mart has identified 1,300 of its 3,200 U.S. Wal-Mart stores as already serving a significant Hispanic customer base. Within that segment, a core group racked up sales gains of 9 percent last year, increases that outpace the performance of the average U.S. Wal-Mart.

To Read the Full Article

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus