For more than a half century, one family has been synonymous with high-end retail in the Philippines — the Tantocos.
The first generation, Gliceria and Bienvenido Tantoco Sr., began Rustan’s in 1952 as a modest gift shop in Manila stocked with interesting and elegant products they picked up from their travels abroad. Today, Rustan’s is the country’s premier department store chain with prime locations in key cities. And the empire includes supermarkets and boutiques, as well as department stores with in-store shops for luxury brands.
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