By  on April 22, 2014

NEW YORK — Opening Ceremony is implementing a major growth strategy, fueled by recent investment from Berkshire Partners.

The Boston-based private equity firm has taken a minority stake in Opening Ceremony, with plans to enhance e-commerce, develop the company’s women’s and men’s ready-to-wear and accessories collections, and accelerate retail expansion through additional locations of the retailer’s current multibrand platform, as well as new stores devoted to the Opening Ceremony brand. In tandem with the investment, Opening Ceremony founders and co-owners Humberto Leon and Carol Lim have established a board, naming Glen Senk, who recently partnered with Berkshire Partners, as non-executive chairman.

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