By  on August 17, 2009

After reporting a $26.7 million loss in the second quarter and its third straight quarter of double-digit sales declines, Abercrombie & Fitch Co. said it is working to enliven its fashion mix and lower prices.

The New Albany, Ohio-based company has sought to protect its brand and avoid promotions even as consumers opted for less-expensive fashions, but chairman and chief executive officer Michael Jeffries said the teen retailer is beginning to adjust its strategy.

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