BEIJING – Adidas' huge investment to sponsor the Beijing Olympics, coupled with a vast and rapid retail expansion across the country, is paying off with higher profits and a larger share of the domestic market, Herbert Hainerthe chairman and CEO of Adidas Group said.
“We are quite happy with our business here in China,” Hainer told reporters in Beijing one day before the opening of the Summer Games, where the company will outfit athletes off-the-field and at medal ceremonies. The company is also outfitting technical officials, Beijing Olympic committee staff and more than 100,000 volunteers stationed around the city.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"