BERLIN — Soccer sells, to the tune of what Adidas projects will be a record 2 billion euros, or $2.66 billion, in soccer category sales in 2014, the year of the FIFA World Cup in Brazil.
The German active sportswear giant is the official FIFA World Cup sponsor, supplier and licensee, and will again supply the tournament’s official ball as well as equipping officials, referees, volunteers and ball kids.
“The FIFA World Cup is the perfect stage to showcase our company, our brands, and our products. Adidas is the clear no 1. in soccer globally,” Adidas Group chief executive Herbert Hainer claimed.
The expected windfall is related to what the company termed a “constant stream of new and innovative soccer products for the World Cup,” to be launched starting in the second half of 2013.
Adidas’ FIFA World Cup involvement is also expected to further boost the group’s performance in Latin America. The company said sales on the continent, driven by the Adidas brand, have grown at strong double-digit rates every year since 2002. Further boosted by the FIFA 2013 Confederations Cup, which is currently running in Brazil through June 30, and the upcoming World Cup, Adidas said it expects “continuous and solid double-digit sales growth in Latin America in the years to come.”
Besides celebrating with fans in Brazil, the active sportswear maker said it will use POS and digital communication — with a particular focus on social media —to spread the soccer excitement around the globe.
Taking the final spot on the mens’ portion of New York Fashion Week calendar next month will be none other than @tomford. Though he’s shown his men’s wear in New York in the past, this will mark the first time the designer has shown his men’s collection alone during New York Fashion Week: Men’s. His runway show will debut on February 6 at the Park Avenue Armory. #wwdfashion
London-based couture house @ralphandrusso has certainly been in the spotlight, having its dresses worn by @beyonce, Angelina Jolie, Meghan Markle in her engagement photos and more. For couture, Tamara Ralph focused on ornamentation — think: feathers with chain mail, jet embroidery and clusters of pearls and crystals. See the rest of the collection on WWD.com #wwdfashion #couture (📷: @giovanni_giannoni_photo)
Minnie Mouse celebrated her 90th birthday by getting her own star on the Hollywood Walk of Fame. For her celebratory luncheon, @coach’s creative director @stuartvevers dressed her in a custom made prairie dress, complete with Vever’s take on the polka dot – black sequined versions – under a cropped motorcycle jacket. The designer also put his own mark on Minnie’s classic red shoes, infusing the color with sparkles and adding some Coach crystals. “We chose colors that were very Minnie and also represented quintessential Coach elements,” said Vevers. #wwdfashion #nationalpolkadotday (📷: George Chinsee)
@nickjonas is unveiling his first-ever apparel collection through a partnership with John Varvatos. The limited-edition capsule, which makes its debut in spring, also marks the first time the designer has collaborated with anyone on a line. “The process in working with Nick is amazing. It’s inspiring to be around someone who is not only connected with the trade that they do, but also with what’s happening in the environment around him, and how that connects to what we do with style,” said Varvatos. (RG: @johnvarvatos) #wwdfashion
@margotrobbie steps out onto the red carpet wearing @miumiu. The actress is nominated for “Outstanding Performance by a Female Actor in a Leading Role” in “I, Tonya” at the #SagAwards. (📷: Stewart Cook) #wwdfashion
For @massimogiorgetti of @msgm, the Nineties are his favorite decade. “They had a huge impact on my personal growth. What I like of the Nineties is that they are not so precise in terms of style as other decades…there was actually a bit of everything,” he said. As seen on MSGM’s Spring 2018 show: tie-dye and a bit of grunge, two styles that are synonymous with the decade #wwdfashion #wwddecades (📷: @kukukuba)