By  on June 18, 2013

BERLIN — Soccer sells, to the tune of what Adidas projects will be a record 2 billion euros, or $2.66 billion, in soccer category sales in 2014, the year of the FIFA World Cup in Brazil.

The German active sportswear giant is the official FIFA World Cup sponsor, supplier and licensee, and will again supply the tournament’s official ball as well as equipping officials, referees, volunteers and ball kids.

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