BERLIN — Soccer sells, to the tune of what Adidas projects will be a record 2 billion euros, or $2.66 billion, in soccer category sales in 2014, the year of the FIFA World Cup in Brazil.
The German active sportswear giant is the official FIFA World Cup sponsor, supplier and licensee, and will again supply the tournament’s official ball as well as equipping officials, referees, volunteers and ball kids.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)